[ARCHITECTURE & RETAIL DESIGN]

As Lead Designer for Nike’s Madrid SSRR store, one of the largest Nike stores in the EMEA region, I spearheaded the design and execution of a major refit and extension. This project involved transforming and expanding the store to better serve its high-volume customer base while reinforcing Nike’s brand identity through innovative design solutions.

Architectural Design:

A key feature of the project was the design of a striking architectural metal facade. This facade was carefully crafted to embody Nike’s brand ethos while reflecting the store’s concept, creating a bold, modern exterior that served as a visual anchor in the heart of Madrid. The metal design not only contributed to the store’s aesthetic but also connected symbolically to Nike’s performance-driven ethos.
Refit and Extension:

The project included a significant store expansion, reimagining the layout to optimize customer flow and enhance the shopping experience. Through detailed planning, we maximized the use of space and improved functionality, allowing the store to support a higher volume of visitors while maintaining a sleek, welcoming atmosphere.
Innovative Solutions:

We introduced self-checkout stations, marking a key step in modernizing the store’s customer experience. These self-service elements were designed to streamline the shopping process, reducing wait times and offering customers more autonomy in their interactions with the store. Their integration required careful coordination with internal teams to ensure a seamless fit within the existing space and operations.
Collaborative Execution:

The project involved close coordination with both internal Nike teams and external vendors. This included collaborating with the branding, merchandising, and construction teams to ensure every design element, from the facade to the checkout areas, reflected Nike’s high standards and brand vision.
The Madrid SSRR refit and extension successfully elevated the store into a dynamic, future-forward retail space, making it a flagship example of Nike’s commitment to innovation and customer experience in one of the brand’s most important markets.