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[ARCHITECTURE & RETAIL DESIGN]

[THE ASK]
As the Lead Designer for Nike’s 'Her' Live Concept Store in Madrid, Spain, I spearheaded the design and execution of a retail space specifically focused on enhancing the shopping experience for women. This project emphasized innovative strategies and architectural solutions tailored to Nike’s growing focus on female consumers.
Key Responsibilities and Achievements:
Architectural Design and Strategy:
* Live Concept Implementation: Designed an adaptable live concept, allowing for community engagement, and flexible merchandising layouts that could evolve with Nike's offerings.
Coordination and Collaboration:
* Internal Team Coordination: Collaborated closely with various internal teams, including store construction, space planning, layout planning, and merchandising, ensuring seamless integration of all design elements with operational needs. Regularly communicated with Nike’s leadership to align the store’s vision with strategic objectives.
* External Vendor Collaboration: Managed relationships with external vendors, ensuring the quality of materials, fixtures, and installations met Nike’s design standards.
Construction Oversight and Problem-Solving:
* Construction Phase Supervision: Maintained a hands-on presence during the construction phase, remotely overseeing the build-out and resolving architectural challenges that emerged on-site.
* Architectural Adjustments: Implemented real-time architectural adjustments to optimize the space, particularly in response to construction limitations and unforeseen spatial issues.
Testing and Refinement of Store Strategies:
* Welcome Area Strategy: Focused on refining the welcome area experience to create a more inviting and tailored entry point for female customers. This involved testing various layouts and design elements to enhance the initial impression and flow of the store.
Post-Completion and Operational Oversight:
* Final Inspections and Adjustments: Conducted thorough inspections post-completion, ensuring all design elements and systems functioned as planned, making final adjustments to enhance the overall experience.
This role required comprehensive oversight of both creative design and practical execution, ensuring that Nike’s 'Her' Live Concept store in Madrid resonated with female customers while upholding the brand’s standards of innovation and excellence.
*All images credit of MartinMendez









Nike - Madrid Sur Store
Retail Design, Residential, Hospitality
As Lead Designer for Nike's 'Her' Live Concept Store in Madrid, I created a dynamic, women-focused retail space, overseeing every detail from architectural design to construction, enhancing customer engagement and experience.
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