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[BRANDING & WEB DESIGN]
Developed a vibrant brand identity and user-friendly Shopify website for a dog accessories brand. The result: a seamless shopping experience that emphasizes style, functionality, and brand cohesion.

Complete Branding and E-Commerce Website Development for a Dog Brand
[THE ASK]
This project focused on developing a complete branding package and a fully optimized e-commerce website for a passionate dog lover who sought to create a vibrant and stylish dog accessories brand. The objective was to design a brand identity that aligns with the client’s vision while allowing the colorful and playful product designs to shine. Additionally, I built a user-friendly website on Shopify, designed to maximize conversion rates and provide a seamless shopping experience. Through thorough interviews and collaborative feedback, I crafted a brand and digital presence that captures the essence of joy, style, and functionality, tailored specifically for dog owners who want the best for their pets.
Key Deliverables:
Brand Vision & Mission:
Developed a clear and inspiring vision that reflects the brand’s commitment to providing high-quality, stylish, and functional dog accessories.
Created a mission statement that emphasizes the brand’s dedication to enhancing the lives of dogs and their owners through thoughtfully designed products.
Tone of Voice:
Established a friendly, playful, and trustworthy tone of voice that resonates with dog owners and reflects the brand's fun-loving nature.
Logo Design:
Designed a minimalist and simple logo, ensuring it complements the vibrant product designs. The logo was specifically created to be versatile, allowing it to be printed and sewn onto leashes, collars, and harnesses without overwhelming the product’s aesthetics.
Color Palette:
Selected a neutral yet sophisticated color palette for the brand identity, providing a perfect backdrop that allows the colorful products to stand out.
Typography:
Chose clean, modern typography that enhances the brand’s minimalist aesthetic, ensuring clarity and consistency across all brand materials.
Brand Guidelines:
Developed a comprehensive brand guide that outlines the usage of all visual and verbal elements, ensuring consistency in every aspect of the brand’s communication, especially on physical products.
E-Commerce Website Development:
Built a fully optimized e-commerce website on Shopify, focused on conversion rate optimization to maximize sales and enhance user experience.
Uploaded all products with detailed descriptions and high-quality images, ensuring an appealing and seamless shopping experience for customers.
Set up all back-end functionalities, including inventory management, payment gateways, and shipping integrations.
Implemented apps and tools to enhance conversion rates, such as abandoned cart recovery, customer reviews, and personalized product recommendations.
Outcome:
The final branding package and e-commerce website perfectly captured the client’s vision of a stylish and playful dog accessories brand. The minimalist design approach for the brand identity allowed the vibrant products to be the focal point, while still maintaining a strong, cohesive brand presence. The Shopify website provided a robust platform for the brand’s launch, with a user-friendly interface designed to convert visitors into loyal customers. This project provided the client with a solid foundation to launch and grow her business, with a brand and online presence that truly stand out in the market.






Logo, Branding, Mission & Vision, Tone of voice, Brand personality, Web Design, Shopify, Product Design, Packaging Design, Color palette, Content creation
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