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[BRANDING & WEB DESIGN]
Created a full branding package for a travel agency, including vision, mission, and a unique logo. The outcome: a cohesive brand that reflects the founder’s passion for travel and adventure.

Complete Branding for a Travel Agency
[THE ASK]
This project involved the creation of a full branding package for a passionate young woman who has always dreamed of starting her own travel agency. The aim was to bring her vision to life, encapsulating her passion for travel, adventure, and helping others experience the world. Through in-depth interviews and collaborative feedback sessions, I developed a brand that truly reflects her personality, values, and business goals.
Key Deliverables:
Brand Vision & Mission:
Crafted a clear and inspiring vision that captures the essence of the agency's purpose and future aspirations.
Developed a mission statement that reflects the agency's commitment to offering personalized, memorable travel experiences.
Tone of Voice:
Defined a warm, adventurous, and approachable tone of voice that resonates with the target audience and reflects the founder's personality.
Logo Design:
Created a unique and memorable logo that embodies the spirit of exploration and discovery, while remaining versatile for various applications.
Color Palette:
Selected a harmonious color scheme that evokes feelings of wanderlust, adventure, and trust, aligned with the brand's identity.
Typography:
Chose typography that complements the brand's personality, ensuring readability and consistency across all platforms.
Brand Guidelines:
Compiled a comprehensive brand guide that outlines the usage of all visual and verbal elements, ensuring consistency in every aspect of the brand's communication.
Outcome:
The final branding package successfully captured the client's dreams and translated them into a cohesive and compelling brand identity. This project not only set the foundation for the travel agency's launch but also provided the client with a clear direction and the confidence to take the first step toward making her dream a reality.






Logo, Branding, Mission & Vision, Tone of voice, Brand personality
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