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[BRANDING & WEB DESIGN]
Logo for "Follow the White Rabbit" café: minimalist, abstract rabbit silhouette using negative space, evoking curiosity and whimsy inspired by Alice in Wonderland.

Logo and Name for Café
[THE ASK]
Design Overview:
The logo for "Follow the White Rabbit" café captures a whimsical and inviting ambiance through its abstract and minimalist design. Employing a stark black background with a clean, white geometric pattern, the logo plays with negative space to hint at the silhouette of a rabbit—a nod to the café’s name and its playful, mysterious allure.
Design Concept:
Inspired by the intriguing adventures of Alice in Wonderland, where Alice follows a white rabbit into a world of wonder, the logo embodies the gateway to a unique café experience. It suggests a place where curiosity is rewarded with delightful surprises, much like Alice’s journey. The design’s simplicity ensures adaptability across various branding materials while maintaining a strong and memorable identity.
Story Behind the Name:
"Follow the White Rabbit" is a metaphor for chasing the unknown and discovering the extraordinary in the everyday. It invites patrons to step away from the mundane and into a café that offers not just food and drink, but an escape into a world filled with the charm of storybook adventures. It’s a destination for dreamers, thinkers, and anyone willing to indulge in a bit of whimsy with their coffee.
Objective:
The goal was to create a logo that transcends conventional café culture, offering a brand that is both a promise and an invitation: to explore the flavorful and the fantastical. The design leverages familiarity and nostalgia linked to a beloved classic while providing a modern twist that appeals to a contemporary audience.




Logo, Color palette, Brand personality
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