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[BRANDING & WEB DESIGN]

The logo, with its empty linear letters, subtly marks the art it graces. A wireframe shadow hints at 3D depth, telling the story of 3D art sold in a 2D world, resonating in a 4D experience.

Logo for Art Platform

Logo for Art Platform

[THE ASK]

The logo for the contemporary art platform was designed to function as both a distinctive brand mark and a subtle watermark for artworks. The concept behind the logo centers around minimalism and dimensionality, with the use of empty linear letters ensuring that it can be placed over artworks without detracting from them. This approach allows the logo to seamlessly integrate with different art pieces, while maintaining a strong visual identity.

A key feature of the design is the wireframe-style shadow effect, which adds depth and suggests a 3D form. This subtle play on dimension symbolizes the platform's vision of bridging different realities: selling 3D physical art in a 2D digital world, while also embracing the conceptual, time-related aspects of a 4D space. The logo reflects this layered experience, providing a connection between the tangible and intangible aspects of contemporary art.

Throughout the design process, the goal was to create something visually memorable yet adaptable, capable of representing the platform’s forward-thinking nature. The result is a logo that not only serves as a mark of the brand but also reflects the multidimensional complexity of the art world itself. This approach makes the logo versatile, timeless, and fitting for the contemporary art platform's ethos.

logo, Color palette

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