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[BRANDING & WEB DESIGN]
Designed sophisticated packaging and custom illustrations for a gourmet Spanish tortilla product. The outcome: visually appealing and eco-friendly glass jars, highlighting artisanal quality and natural ingredients.

Packaging Design for Spanish "Tortilla de Papas"
[THE ASK]
This project involved the creative packaging design and custom illustration for a Spanish "Tortilla de Papas," traditionally a beloved potato omelette, now offered in a unique glass jar format. The client aimed to launch a product line featuring four different ingredient variations, each needing distinct yet cohesive packaging that reflects the quality and authenticity of the product. The challenge was not only to design an attractive and functional packaging solution but also to create custom illustrations that enhance the visual appeal and highlight the natural ingredients of each "Tortilla de Papas" variation.
Key Deliverables:
Packaging Design:
Developed a sophisticated and eye-catching design for glass jars that holds the Spanish "Tortilla de Papas," ensuring the packaging is both functional and visually appealing.
Incorporated clear labeling on each jar, highlighting the unique ingredients of the four variations: Classic, Spicy, Vegan, and Cheese-Infused. Each label was designed with distinct color accents to differentiate the flavors while maintaining a cohesive look across the product line.
Custom Illustrations:
Created detailed, hand-drawn illustrations for each variant, based on the specific ingredients used in the "Tortilla de Papas." These illustrations are featured prominently on the labels and top seals, providing a visual cue of the freshness and quality of the ingredients.
The illustrations not only add a unique artistic touch but also serve as a visual storytelling element that communicates the authenticity and homemade quality of the product.
Material Selection:
Chose high-quality glass material for the jars, enhancing the product's visibility and emphasizing its premium nature. Glass was selected for its eco-friendly and recyclable properties, aligning with contemporary consumer preferences for sustainable packaging.
Nutritional Information and Compliance:
Ensured that all packaging included clear, compliant nutritional labeling and ingredient information, meeting food safety standards while being easily readable for consumers.
Display and Transport Considerations:
Designed the packaging to be stackable and stable for ease of transport and attractive display in retail environments, maximizing shelf presence and consumer appeal.
Outcome:
The final packaging design and illustrations for the Spanish "Tortilla de Papas" successfully combine functionality with aesthetic appeal, resulting in a product that stands out in the gourmet food market. The custom illustrations highlight the natural ingredients and enhance the artisanal appeal of each variant, while the use of glass jars showcases the product attractively and aligns with environmental sustainability goals. The distinct yet cohesive labeling and illustration work ensures that consumers can easily identify their preferred option, enhancing the shopping experience.





Packaging Design, Illustration
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